Roland Busch, President and CEO of Siemens AG, will deliver a keynote address at CES 2026, highlighting the company’s focus on industrial technology and artificial intelligence. With more than three decades at Siemens and a background in physics, Busch has led the company as it advances digitalization and smart infrastructure. Under his leadership, Siemens was included in TIME’s 2025 World’s Best Companies list.
Kinsey Fabrizio, President of the Consumer Technology Association (CTA), commented on Siemens’ participation: “Siemens embodies the spirit of CES – where human creativity meets tech transformation. As we explore how AI is redefining the relationships between humans, machines, and ideas, Siemens’ leadership will help set the tone for the future.”
Busch’s keynote follows the CTA State of the Industry Address and is scheduled for January 6, 2026, at 8:30 a.m. PST in the Palazzo Ballroom at the Venetian. Other keynote speakers at CES 2026 include Dr. Lisa Su of AMD, Joe Creed of Caterpillar, Yannick Bolloré of Havas and Vivendi, and Yuanqing Yang of Lenovo. The event will also feature an All-In interview with McKinsey and General Catalyst.
Attendees can visit Siemens’ booth 8725 at the Las Vegas Convention Center North Hall to experience technologies and customer use cases that illustrate Siemens’ approach to innovation. Additionally, Siemens will host livestreamed interviews from booth 8011 in LVCC North Hall. These sessions will feature Roland Busch; Peter Koerte, Managing Board Member, Chief Technology Officer and Chief Strategy Officer; as well as industry experts and customers discussing their perspectives on technology trends.
Registration for CES 2026 is available online through CES 2026 registration.
