Prosus has announced the establishment of AI House Amsterdam, an initiative aimed at positioning Europe as a leader in artificial intelligence. The project is based within Prosus’ headquarters in Zuidas, Amsterdam, and will function as an innovation hub for startups, researchers, and policy leaders.
Fabricio Bloisi, CEO of Prosus, stated: “With AI House Amsterdam, we are doing what Europe urgently needs, concentrating ambition, talent and capital here to shape the future of AI everywhere.” He emphasized the potential for Europe to become home to its first trillion-dollar company.
Maarten Cleeren from Techleap expressed support for the initiative: “We welcome Prosus’s leadership with AI House Amsterdam. It is a valuable addition to the Dutch AI ecosystem.” Jelle Prins of Cradle also highlighted the importance of bringing together talented individuals through such hubs.
The launch aligns with Prosus’s ongoing commitment to fostering innovation across its global network. The company already invests significantly in AI and plans to expand its influence further with initiatives like AI House Amsterdam.


