Prosus, a global technology company, has announced a three-year agreement with Amazon Web Services (AWS) to enhance artificial intelligence (AI) applications across its technology platforms in Latin America, Europe, and India. The partnership will allow Prosus portfolio companies such as iFood, OLX, PayU, Despegar, eMag, and Just Eat Takeaway.com to work together with AWS on developing advanced AI solutions.
The agreement aims to help these companies use AWS’s cloud infrastructure and AI tools to offer more personalized experiences for customers around the world. Prosus is focusing on standardizing AI-driven innovation throughout its ecosystem by building on the Large Commerce Model (LCM), an AI system used by iFood. The LCM helps Brazil’s largest delivery platform process 180 million orders each month by improving search and recommendation features through learning from customer interactions.
Igor Cardoso, Head of Prosus Ecosystem, said: “Our past collaboration with AWS has enabled iFood and other Prosus portfolio companies to scale proven AI innovations like the Large Commerce Model, reshaping how customers experience ecommerce. Now, we’re deepening our partnership beyond commercial terms – AWS is committing engineering resources to co-develop products with us and provide portfolio-wide access and support to rapidly deploy use cases. Leveraging 10 years of shared innovation, this empowers us to accelerate growth across our global portfolio, unlocking an AI-first world for our 2 billion customers”.
The partnership is organized around five main areas: using generative AI for product development; standardizing best practices for reliability; implementing security frameworks; optimizing cloud spending; and creating unified technology templates for faster deployment.
Greg Pearson, Vice President of AWS Global Sales, commented: “Prosus demonstrates how commerce companies are leveraging AI to transform customer experiences. By combining AWS’s AI and machine learning capabilities with Prosus’s operational expertise across its portfolio, we’re changing how customers experience and discover products.”
Prosus reports that it serves over 500 million customers through its businesses and processes more than 500 million daily customer interactions. It uses its own agent development platform called Toqan to automate workflows with over 30,000 agents operating across its systems. In addition to developing internal capabilities, Prosus has invested in more than 30 startups focused on AI-driven ecommerce solutions in regions including Latin America, Europe, and India.
Amazon Web Services states that it provides cloud computing and generative AI technologies for organizations of all sizes worldwide. The company emphasizes its commitment to helping businesses innovate using comprehensive AI tools and global infrastructure.
