OMV, in partnership with Interbrand, has received three major international design awards for its new corporate identity. The company was honored with the Red Dot Award, the Corporate Design Prize in the Redesign category, and the German Design Award.
The new brand identity, which was introduced in June 2024, builds on OMV’s long-standing brand foundation and marks a significant step in its transformation efforts. According to OMV, the updated design aims to highlight innovation, responsible change, and a global presence. Interbrand collaborated closely with OMV to develop this refreshed look.
“We feel very honored to be recognized by the renowned panel of design connoisseurs, which underpins the strength of our new brand positioning Forward for Good,” said Sylvia Shin, Senior Vice President, Group Communications at OMV. “It is our purpose to reinvent everyday essentials in a rapidly evolving environment, anchored in innovation, progress and sustainability. Hence, our new corporate design is central to making OMV’s strategic shift and our transformation journey visible to all of our stakeholder groups.”
Jens Grefen, Senior Creative Partner and Executive Creative at Interbrand, commented: “Co-creating OMV’s new brand was both a challenge and a privilege for our creative team. These accolades celebrate OMV’s bold transformation and our team’s creativity in bringing that vision to life. Together, the three awards reaffirm OMV’s leadership in the energy sector and set benchmarks for brand excellence across the industry.”
The rollout of OMV’s new identity covers all points of contact with customers and partners. This includes approximately 1,000 filling stations across seven European countries that serve more than 650,000 customers daily.
OMV is moving towards becoming an integrated sustainable energy company focused on circular economy solutions. The company aims for net zero emissions by 2050 at the latest. In 2024, it reported revenues of €34 billion and employs around 23,600 people worldwide.
Interbrand has been active as a global brand consultancy for five decades and is part of Omnicom’s Brand Consulting Group within the Communications Consulting Network.
