The Netherlands holds significant potential to become a leading force in artificial intelligence (AI) within Europe. Despite representing only 2.8% of Europe’s population, the country accounts for 8% of the continent’s AI talent pool and attracts a notable percentage of global AI professionals. However, this potential has not yet translated into leadership in European AI development.
A new research report titled “State of AI in the Netherlands: Igniting Europe’s Hidden AI Powerhouse,” published by Prosus in collaboration with Dealroom.co and Techleap, proposes an action plan to elevate the Netherlands to a leadership position in European AI. The report outlines eight specific actions:
1. Develop infrastructure for critical systems and models, such as an AI Gigafactory.
2. Establish an AI hub in Amsterdam to centralize talent and capital.
3. Attract top-tier AI talent through initiatives like fast visas and increased venture capital budgets.
4. Encourage local pension funds to address growth capital needs.
5. Concentrate R&D efforts from Big Tech companies within the Netherlands.
6. Initiate a national campaign to boost AI adoption across Dutch society.
7. Launch an AI XPrize competition for innovative moonshot ideas.
8. Position the government as a catalyst for development by opening public datasets.
Prosus is committed to supporting this vision by establishing a Global AI Centre in Amsterdam, expanding its own AI team fivefold over two years, and investing in local startups.
Fabricio Bloisi, CEO of Prosus, states: “The Netherlands is uniquely positioned to lead in the next wave of innovation, with brilliant founders, an abundance of talent and high-income consumers.” He emphasizes that Prosus is prepared to contribute significantly toward building future European AI companies.
Constantijn van Oranje, Special Envoy at Techleap, adds: “The Dutch AI ecosystem is brimming with potential, but that’s not enough to win… We must raise our collective ambition.”
Readers are encouraged to download the full report or read more about “The Netherlands: Europe’s Hidden AI Powerhouse at a Crossroads.”


