Corona is marking its 100th anniversary by launching a new film, “100 Years of Living,” as part of the brand’s Corona 100 platform. The film features real individuals who embody what the company calls “The Corona Way”—a lifestyle centered on nature, relaxation, and spending time outdoors.
Richard Oppy, Global President, Premium Co. at AB InBev, commented on the campaign: “Thisnew 100 Years of Living campaign, launched in a year when the brand is celebrating its 100th anniversary, is a powerful expression of ‘The Corona Way’ of living – rooted in nature, relaxation, and time well spent outdoors,” said Richard Oppy, Global President, Premium Co. at AB InBev, brewer of Corona. “With this film, we’re proud to recognize those that have embraced this way of life for decades. Their stories serve as an inspiration for the millions around the world who also feel most at home in nature with a Corona in hand.”
The film will be distributed globally through television, digital channels, social media platforms, print publications, radio broadcasts and out-of-home advertising.
