Corona Cero, the no-alcohol beer from AB InBev, will serve as the first-ever no-alcohol beer sponsor of the Olympic Winter Games at Milano Cortina 2026. The announcement comes as Corona marks its 100th anniversary in 2025 and continues to expand its global presence.
The sponsorship builds on Corona Cero’s partnership with the Olympics, which began at the Paris 2024 Games. The brand is promoting its “For Every Golden Moment” platform, aiming to encourage consumers to celebrate achievements and meaningful moments throughout all seasons.
“Together with the IOC, we are creating unforgettable experiences for consumers and athletes, where beer and sport come together in celebration of the Winter Olympics,” said Richard Oppy, AB InBev Global President, Premium Brands. “Corona Cero’s momentum since its Paris debut reflects the growing global demand for balanced choices, and we are proud to bring messages of connection, moderation, and celebration to the Games.”
Corona Cero plans citywide takeovers in key markets leading up to Milano Cortina 2026. The campaign includes out-of-home and digital media activations celebrating the 100-day countdown to the Games. Over 25 markets worldwide will see brand activations such as product sampling with Corona Cero’s lime ritual, athlete engagement events, experiential programs, trade initiatives, and limited-edition Olympic-themed bottles.
Anne-Sophie Voumard, Managing Director of Television and Marketing Services from the International Olympic Committee (IOC), commented: “The Olympic Games bring people together to celebrate humanity’s greatest achievements, and we are pleased to have Corona Cero continue as part of that celebration. Corona Cero’s golden moments began a tradition for fans of a legal drinking age worldwide, and we are excited to see it come to life even further this winter.”
A central element of the campaign is an anthem film titled “For Every Golden Moment,” produced in collaboration with creative agency Grey. The film features speedskater Irene Schouten (Netherlands) alongside snowboarders Mark McMorris (Canada), Billy Morgan (Great Britain), Ayumu Hirano (Japan), among others. It combines Olympic footage with everyday scenes to highlight that memorable moments can occur anywhere.
Since launching at Paris 2024, Corona Cero has expanded into more than 55 countries and has become AB InBev’s fastest-growing brand within its balanced choice portfolio. In its centennial year in 2025, Corona Cero reported high double-digit growth rates. This growth underscores AB InBev’s ongoing Worldwide Olympic Partnership with the IOC—a deal now extended through 2032.
More information about Corona Cero’s activities around Milano Cortina 2026 can be found on YouTube or by following @corona on Instagram using #GoldenMoments.
